Laura Kastenbauer Resume

12.2024 - Present

• Digital Marketing and Content Creation: Specialize in social media marketing, website creation and management, graphic design, and video production to enhance brand identity and online visibility.

  • Develop high-quality, audience-focused content that builds credibility and fosters meaningful connections.

  • Create eye-catching visuals and compelling storytelling to align marketing assets with brand voice and objectives.

• Strategy and Performance: Utilize a data-driven approach to digital marketing, combining engaging content, targeted ad campaigns, and SEO optimization.

  • Analyze key performance metrics (audience engagement, conversion rates, ROI, ad spend efficiency) to refine campaigns and improve results.

  • Optimize audience targeting, content strategies, and website performance to maximize ROI and align with business goals.

• Industry Expertise: Supporting law firms, non-profits, real estate agencies, and B2C companies with tailored marketing strategies.

03.2024 - 12.2024

• Responsible for all media-related communications, contacts, press mailing lists, press releases, media advisories, email reminders, feature article placement, ad creation, graphic design, print media, digital management, and ad placement.

• Marketing Media: Strategic planning for marketing execution.

  • Created digital and traditional marketing materials, executed email campaigns for fundraising and events, and managed vendor relationships to drive successful marketing initiatives.

  • Provided strategic leadership in marketing, including campaign planning, performance reporting, team training, and crisis communications to enhance brand reputation and engagement.

  • Organized statewide press events, maintained media relationships, conducted media training for public speaking and interviews, and collaborated with national organizations to translate complex policies into accessible content.

• Social Media and Website: Increasing reach and brand awareness.

  • Collaborated on engaging content creation across platforms.

  • Monitored and responded to online comments and messages for a positive brand reputation.

  • Produced graphics and videos.

  • Created and implemented a social media plan to increase reach and engagement.

  • Developed and executed digital marketing strategies for brand awareness and website traffic.

  • Analyzed website traffic and user behavior for optimization.

• Key Achievements: Boosted email open rates by 10%, increased Instagram engagement by +453%, and raised over $22M through crisis communications and fundraising campaigns.

  • Led impactful digital initiatives, including website overhauls and community events with thousands of attendees.

01.2023 - 03.2024

• Media and Marketing: Managed all media communications, press relations, digital and traditional marketing materials, and ad creation and placement.

  • Executed email campaigns, strategic marketing plans, and crisis communications.

• Social Media and Web Management: Developed and implemented social media strategies, created content and visuals, monitored engagement, and optimized website performance for traffic growth.

• Notable Achievements: Increased social media reach and engagement significantly (e.g., Instagram reach by +650%), and improved email open rates by +15%.

• Promoted to Marketing and Communications Director.

01.2022 - 10.2022

• Digital Media Strategy and Execution: Developed and executed comprehensive digital media persuasion and GOTV plans, managed all phases of digital campaigns, and coordinated with linear media buyers to ensure cohesive strategies.

• Platform Growth and Content Creation: Revitalized and expanded social media platforms (e.g., Instagram and TikTok), achieving over 76% growth in followings.

  • Drafted and launched a new website with updated branding and sent daily email blasts to subscribers and donors.

• Leadership and Collaboration: Provided strategic guidance and training on digital best practices to the Ohio Democratic Party and endorsed candidates, participated in strategy calls, and uplifted campaigns and activists through digital initiatives.

07.2020 - 01.2022

• Campaign Development and Outreach: Coordinated campaigns to promote sustainable meat production and equitable food access through public education, events, earned media, and online organizing efforts.

• Volunteer Leadership and Collaboration: Recruited, trained, and led volunteer teams, represented the organization in regional and national coalitions, and supported field and phone canvassing efforts with training materials.

• Content Creation and Fundraising: Developed outreach materials, managed social media ads, wrote grant applications, and contributed to fundraising efforts for campaign activities.

06.2019 - 07.2020

• Career Services Management: Oversaw operations for multiple campuses, supervised staff and student workers, and managed the department budget.

  • Maintained the college-wide job posting system - College Connect Network.

• Student Support and Career Development: Advised students on application materials, facilitated work-study placements, and organized mock interview opportunities.

  • Conducted workshops on resume writing, interviewing, and job search techniques.

• Event and Employer Engagement: Organized the annual Job and Career Information Fair, connecting students, graduates, and community members with employers.

  • Developed partnerships to enhance career opportunities for students.

06.2017 - 05.2019

• Media and Marketing Management: Oversaw all media-related communications, press materials, website maintenance, and creation of marketing collateral, including newsletters, flyers, and programs.

  • Coordinated media events and managed relationships with vendors such as printers, photographers, and graphic designers.

• Community Engagement and Fundraising: Expanded mailing lists, increased community presence through promotional materials, collaborated on funding campaigns, and executed special events.

  • Represented the theatre at public functions and contributed to grant writing and sponsorship acknowledgment.

• Operational Oversight: Managed marketing budgets, ensured compliance with Actors’ Equity and royalty agreements, sold advertising, and implemented volunteer systems for marketing distribution tasks.

  • Assisted with box office functions as needed.